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Solutions for Marketing Major & Planned Gifts

With 30+ years of experience, Crescendo Interactive offers a results-driven integrated marketing system that creates leads, builds donor relationships and closes more gifts for your organization

  • Mobile-friendly websites
  • Emails & enewsletters
  • Print materials
  • Proposal software
  • Content management
  • Donor analytics
  • Gift calculators
  • Training and much more
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2019 Practical Planned Giving Conference

2019 Practical Planned Giving Conference

Results-Focused & Data-Driven: The Future of Major and Planned Gifts is Here.

Identify, reach and motivate your best donors to give. Explore the latest developments in charitable planning that will help drive your major and planned gifts programs to new frontiers.


CresPro Software

Crescendo Reaches New Milestone with Cloud-Based Software

Crescendo's most popular planned and major gift illustration software, CresPro, is now cloud-based. With the new CresPro online software, Crescendo offers gift planners and major gift officers greater flexibility and unparalleled access to the tools necessary to successfully do their job and close more gifts.

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Donor Proposal


It's a new Philanthropic Era. Crescendo now offers total personalization of donor proposals created with our CresPro cloud software. Connecting donors with color pictures that reflect their personal interests and goals has been described by a national charity leader as "The genuinely new donor motivation idea in two decades."

Watch our video to learn how CresPro and the new magazine-quality donor proposals are now closing major and planned gifts.

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Our Products & Services


GiftLegacy, our integrated planned giving marketing system, helps you build donor and professional advisor relationships to close more gifts. It includes mobile-friendly websites, weekly enewsletters, mission videos and royalty-free literature.

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Crescendo provides powerful applications for marketing major and planned gifts as well as administering gift annuities. Our software allows you to prepare custom proposals and presentations for various gift plans.

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Our seminars, webinars and annual conference cover a wide variety of gift planning strategies. You can learn about offering bequests, issuing and administering gift annuities, establishing education and retirement unitrusts, gifts from IRAs, blended gifts and more.

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GiftAnnuities 1•2•3, our administration service, assists your charity with state compliance and administration of charitable gift annuities. You can track annuity balances, print checks, create state reports as well as file tax returns and annual filing information.

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Seminars & Conferences

Free Webinars

Crescendo Overview

Success Stories

As the nation's largest planned giving services provider, Crescendo Interactive is proud to work with these organizations among many others:

Karla Aho
Karla Aho
Director for Gift Planning

Michigan Tech University

"We have worked with Crescendo Interactive for over 17 years and are early adopters of each innovative component in their comprehensive suite of services. Major, blended, and planned gifts have steadily increased; in the last three years, Michigan Tech raised $129 million! Crescendo Interactive is a great partner in building our giving program and we look forward to continuing to work together to reach new heights in philanthropic support."

Vaughn Peak
Vaughn Peak
National Coordinator, Life Planning Services

Life Outreach International

"Within a four year time frame for marketing to our constituents, the IRA Rollover gifts that Life Outreach International has experienced are significant. We have seen enthusiastic rollover adoption and significant rollover gift increases. Over the past four years, we received over $524,000 in IRA Rollover Gifts. Thank you to Crescendo's GiftLegacy resources and staff for making available impactful marketing for great successes!"

Pam Paterson
Pam Paterson
Director of Philanthropy

Calvert Marine Museum

"Imagine my surprise and delight. I printed my first personalized CGA proposal and received a check for a $20,000 CGA. Next, I designed a proposal requesting $25,000 in cash to purchase a Megalodon Shark Jaw, and presented the proposal to a local dentist office - playing on the tooth connection. The donor was blown away, and I got 100% funding! We look forward to closing more gifts in the future with the power of Crescendo's new custom donor proposals."

Tammy Wernke
Tammy Wernke
Associate Director, Gift Planning

University of Cincinnati Foundation

"With Crescendo's marketing, we are able to reach more alumni and friends than ever before, in a very cost effective way, to provide meaningful gift planning messages. Visits to our gift planning website have increased, responses to our marketing campaigns are providing valuable leads and our Provide and Protect seminars have resulted in multi-million dollar planned gift conversations. Since starting to use Crescendo's GiftLegacy tools and services in the fall of 2014, we have booked over $134 million in planned gifts!"

More Success Stories

Would you like to learn more about our services?
Please contact us for a free demonstration